How we work
Three parts. No bloat. A clear, honest path from where you are to chosen.
See the full process →Not theory. A mapped-out plan built to get seen, trusted and chosen — and measured on the visibility that actually moves revenue.
Plenty of consultants stop at the recommendation. That's the easy part. The hard, valuable part is turning it into a sequenced plan that actually ships — and then measuring whether it worked, honestly.
Implementation is where rigour earns its keep. Every move is owned, sequenced, and tied to a visibility outcome that maps to revenue — not a vanity metric that looks impressive in a monthly report and changes nothing.
Every move sequenced and owned. No guesswork, no vague open-ended retainer.
Content engineered to be the source reasoning models pull from and credit.
Tracked across the engines that matter — not vanity keyword rankings.
Depth, structure and signals that make you the source — not a page answered in ten seconds.
The unglamorous structure, schema and speed work that lets engines actually read and rank you.
Documented, so your team keeps it moving without me on a permanent retainer.
We turn the strategy into a prioritised roadmap — quick wins first, foundations underneath, ordered so nothing's wasted or done twice.
Work gets done in focused cycles. You see progress, not a status meeting about progress. Hands-on, or directing your team — whatever gets it built properly.
We track visibility across the engines that matter and adjust based on what's actually moving — not what we hoped would move when we started.
The goal isn't to embed forever. It's to get you visible, hand over something your team can genuinely run, and leave you better off than a permanent retainer ever would. If you don't need me ongoing, you won't have me ongoing.
Either. I can deliver hands-on, or direct and quality-control your team. Whatever gets it shipped properly for your situation.
Visibility where your buyers actually look — search and AI answers — tied to the actions that move revenue. Agreed up front, so nobody moves the goalposts later.
You get a documented handover and the option to keep me on lightly, or not at all. No lock-in, no quietly-renewing retainer.
It depends on scope, and we'll be honest about that before you commit. You'll get a sequenced roadmap with real timelines — not an open-ended 'it depends' that bills forever.