How we work
Three parts. No bloat. A clear, honest path from where you are to chosen.
See the full process →See what's broken, bloated, or pointless. Before anyone proposes a single thing to do, I map exactly where you stand — honestly.
Most engagements start with someone selling you a solution before they understand your problem. We do the opposite. The audit is a cold, honest look at where you actually stand — not where you think you stand, and not where a sales deck says you should.
It's deliberately uncomfortable. You'll see what's working, what's quietly wasting money, and what's invisible to the engines and buyers that matter. No spin. If something's fine, we'll say so and move on.
Is your content actually answering what buyers ask — or repeating what the model already knows?
Crawlability, schema, speed, and the signals reasoning models use to decide a source is trustworthy.
Where you show up across Google, ChatGPT, Perplexity and the rest — and where you're invisible.
Does the path from 'found you' to 'chose you' actually hold together, or leak at every step?
Who's eating your visibility, and the honest reason the model and the market trust them over you.
Where budget quietly leaks into activity that produces nothing you can measure.
A short call to understand the business, then read-only access to your analytics, search console, and content. No drawn-out onboarding designed to bill hours.
I go through everything by hand — content, structure, authority signals, competitors, and how AI engines currently answer the questions your buyers are actually asking.
A written findings document and a live walkthrough. Plain English, prioritised by impact, with the reasoning behind every call — so you can act on it with or without me.
If the honest finding is that you're already doing the right things — or that the fix is small and you can run it yourself — that's what you'll hear. You're not locked into a retainer to justify the time we spent looking.
Usually one to two weeks from access to readout. It's deliberately not a drawn-out 'discovery phase' designed to stretch the invoice.
Read-only access to your analytics, search console and CMS, and thirty minutes to point me at the things that matter. That's genuinely it.
Then I'll tell you, and you'll have paid for certainty instead of guesswork. That's a good outcome, not a failure.
No. The audit stands on its own. If the next steps are something your team can run, I'll hand it over and say so.