The Pessimist
- “It's going to take my job.”
- “It makes things up.”
- “We tried a chatbot once. It was rubbish.”
- “This is just the metaverse again, isn't it?”
Verdict: right to be suspicious. Most AI projects deserve it.
Go on, say it. Everyone does.
“AI consultantscharge ten grand an hour.”are all hype and hand-waving.”are a Mickey Mouse industry.”will sell you a deck and vanish.”are coming for my job.”
Fair enough — some do. EXTENSION is what happens when one candid human decides to do the opposite: useful AI, plain English, sensible invoices. An extension of your business. Hence the name.
No decks ✦No jargon ✦No £10k hours ✦No account managers ✦No Mickey Mouse ✦Just me ✦
1person. You're looking at the entire org chart.
0slide decks produced since founding. A record we defend.
£10k/hris what we famously don't charge.
100%of emails answered by a human. (Me. It's me.)
Things people say about AI consultants
Let’s deal with it on the face of it.
“They've never actually run anything.”
I've shipped real systems for real businesses with real deadlines. Receipts available on request.
“You'll get a 40-slide strategy and never see them again.”
You get working software, a phone number that answers, and a handover your team can actually run.
“Ten grand an hour, minimum.”
Absolute nonsense. Fixed scopes, agreed up front, in writing, before anything starts.
“It's all hype. None of it works.”
Plenty of it doesn't. Part of the job is telling you which 80% to ignore — even when that's not what you wanted to hear.
A field guide
Every meeting about AI has two people in it.
The Optimist
- “This could write the boring reports.”
- “This could answer the same 50 emails.”
- “This could read the contracts I pretend to.”
- “What else could it take off my plate?”
Verdict: also right. They're just looking at the same tool from the other side.
Here's the obvious thing nobody says out loud: AI isn't after your job. It's after the parts of your job you complain about at the pub. My work is finding those parts — with the sceptics in the room, not despite them.
Why “EXTENSION”?
Because that’s the actual job: an extension of your business.
Not a vendor. Not a guru. Not a strategic transformation partner, whatever that is. I sit inside your team, find where AI genuinely helps, build it, and teach your people to run it without me.
And yes — it’s just me. That’s not a weakness I’m hiding; it’s the product. No account managers, no juniors learning on your invoice, no handovers between departments. The person you email is the person who does the work.
(Also, the domain was available.)
What actually happens
Three steps. No step four where I move in permanently.
Find the boring bits
A short, honest audit of where your time and money actually leak. If AI can't help, I'll say so and you've lost a fortnight, not a budget.
Build the useful thing
Small, shippable, measured. A working system in weeks — not a roadmap with my logo on it.
Hand over the keys
I train your team, document everything, and make myself redundant. The opposite of how this industry usually works.
Words you will not hear from me
Buzzwords, finally doing something useful.
Go on — throw them about. They like it.
SYNERGYPARADIGM SHIFTGAME-CHANGERDISRUPTIONAI-POWERED EVERYTHINGLEVERAGEHYPERSCALETHOUGHT LEADERNORTH STAR10XIDEATESECRET SAUCEREVOLUTIONARYBLEEDING EDGE
Questions people actually ask
The honest FAQ.
Is AI going to replace my staff?
It'll replace tasks, not people. Unless someone's entire job is copy-pasting between spreadsheets — in which case we should talk urgently, for their sake.
Do I actually need an AI consultant?
Honestly? Maybe not. If a thirty-minute call solves it, I'll tell you on the call and you'll pay nothing. Worst business model in the industry; works a treat.
What does it cost?
Fixed scopes, agreed in writing before anything starts. Less than a hire, more than a ChatGPT subscription, nowhere near ten grand an hour.
Who will I actually be working with?
Me. There is no one else. No bait-and-switch where the partner sells and the intern delivers — I'm both the partner and the intern.
What if it doesn't work?
Then I'll say 'this didn't work' — in those words — and we'll either fix it or stop. Sunk-cost theatre is how this industry got its reputation.