THE NEW LANGUAGE
OF VISIBILITY.
Forget the old SEO dictionary. Here's what actually matters now.
GEO
Generative Engine Optimisation. Making sure AI recommends you when people ask questions. The new SEO.
Entity Authority
How well AI understands what you are and why you matter. Not keywords - concepts and relationships.
Zero-Click Reality
Users get answers without clicking through. Your content needs to win even when they don't visit.
Platform Arbitrage
Finding visibility opportunities your competitors ignore. First to TikTok. First to ChatGPT. First wins.
Trust Signals
What makes AI believe you're legit: backlinks, mentions, reviews, citations. No shortcuts.
Topic Ownership
Dominating every angle of a subject across every platform. Not just ranking - owning.
Linkbait Assets
Content so valuable people can't help but share it. Tools, data, research - not blog posts.
Search Everywhere
Google, YouTube, TikTok, ChatGPT, LinkedIn - wherever your customers look for answers.
AI-Proof Content
Stuff ChatGPT can't create in 10 seconds. Original research, unique perspectives, real experience.
Brand Voice Authority
How consistently your brand communicates across all platforms. AI rewards consistency with visibility.
Citation Worthiness
Content so valuable, unique, or controversial that others must reference it. The new backlink.
Multi-Modal Content
Text alone is dead. Video + visual + audio + text = maximum AI comprehension and reach.
Message-Market Fit
When your brand voice perfectly matches what your market needs to hear. Not what you want to say.
Platform-Native Voice
Same brand, adapted tone. LinkedIn professional. TikTok casual. Always recognisably you.
Why this matters:
The game changed. The rules changed. The language needs to change too.
Stop thinking in 2020 terms. Start thinking like 2025 demands.
You don't need to rank.
You need to dominate.
The longer you stall, the longer your competitors win.
Let’s change that.
